How to Sell Sports Cards Online

Learn the best strategies to sell sports cards online, from choosing the right platforms to pricing, shipping tips, and avoiding common mistakes. Maximize your profits today!

Step 1: Evaluate your Inventory

The most important step to starting a sports card business is establishing your inventory. Whether you are trying to get rid of an old collection, or looking to procure new cards for your business, it is important to determine what you have available for sale (vintage, modern, rookie, autographed, graded, etc.).

Once you have decided which cards you want to sell, head over to some online databases to price out your cards. Listed below are some great databases to get you started:

• CollX
• PSA Price Guide
• SportsCardsPro

Now that you have priced out your cards, and have a general idea of what they are worth, you are ready to start listing, which brings us to the next step.

Step 2: Choose Where to Sell Your Cards

There are a variety of platforms that are commonly used to sell sports cards, so it can be quite daunting trying to decide what works best for you. Listed below are the benefits of each platform, and the most common use-cases.

eBay

eBay offers the largest audience for sports card sales, with robust buyer protections, auction and fixed-price options, and transparent sales data to help you price cards accurately.

WhatNot

Whatnot offers a dynamic, live-auction experience that’s great for real-time selling. It combines entertainment with sales, helping you build a personal brand and move inventory fast.

Facebook Marketplace

Facebook Marketplace and niche groups allow for fee-free, direct sales to highly targeted collectors. Great for local deals or building relationships within the community.

COMC

COMC is ideal for hands-off sellers; they handle storage, listing, shipping, and even customer service. It’s perfect for selling large volumes or managing your inventory like a pro.

Step 3: Create Effective Listings

This step is arguably the most important step in the whole process, as creating your listings is what is going to get your cards seen, and lead to conversions. When creating listings on any platform, it is very important to keep the following in mind:

• Your titles, descriptions, and details must be accurate and engaging: When listing your cards, it is important to list all information accurately, such as the set, year, card number, features, etc. This will allow potential buyers to find your listings.
• Take clear, high-quality photos: The well-known saying rings true, especially in the sports card world: “People Eat With Their Eyes”. Having high-quality photos will make your listings look more professional, and will entice people to click on your listing!
• Set a fair price: Whether you are listing your cards for auction or fixed-price sales, it is important to price your cards in-line with competition. At the end of the day, customers are looking for the best prices, so be sure to price accurately.

Step 4: Handle Shipping and Packaging

Once you make your first sale, it is time to ship off your cards! Here are a few supplies you will need to ship out your orders:

• Penny sleeves – soft plastic sleeves to prevent surface scratches
• Top loaders – rigid plastic holders for added protection
• Bubble mailers – padded envelopes for secure shipping
• Painter’s tape or resealable bags – to avoid sticky residue

These supplies are essential for packaging and mailing your cards safely. It is also important to consider different shipping options when mailing your cards out. For lower end cards, it would be best to use standard envelope shipping. For higher value cards, you may choose to use trackable shipping options, to provide peace of mind, and avoid any potential disputes.

How to Sell on Different Platforms

For more in-depth information on how to sell Sports Cards on different platforms, check out How to Sell Sports Cards.